The Energy of Business Is Changing — Are You Feeling It Too?

Lately, it feels like everyone is talking about social media burnout. The algorithms are unpredictable, engagement feels forced, and the strategies that once worked just… don’t anymore. If you’ve been feeling drained by the constant pressure to show up online, you’re not alone. But what if this isn’t just burnout? What if this exhaustion is actually a sign that we’re in the middle of a much bigger shift?

The Old Structures Are Crumbling

For years, businesses and creators have relied on structured, strategic ways of showing up online. There was a formula: post consistently, follow trends, engage a certain way, and see results. But something has changed. The traditional approach to marketing and visibility feels heavier, less effective, and, for many, unsustainable.

Astrologically, we can see this shift reflected in Pluto’s transition from Capricorn (where business followed clear rules and hierarchical structures) into Aquarius (where decentralization, innovation, and authenticity reign). The old way of doing business—especially online—is no longer working, and deep down, we can all feel it.

Why Social Media Feels So Draining Right Now

This isn’t just about being tired of the grind. It’s about an energetic misalignment. Here’s why so many creators, entrepreneurs, and business owners are feeling this right now:

• The energy is shifting faster than the platforms can keep up. What worked last year (or even last month) doesn’t feel aligned anymore because we’re in transition.
• People are subconsciously resisting old marketing tactics. The overuse of urgency, FOMO, and constant content output feels like noise rather than connection.
• More creators are feeling disillusioned. Even those who “figured it out” are experiencing burnout because their strategies are no longer in sync with the new energy.

A New Way of Connecting and The Rise of Resonance Over Reach

Pluto in Aquarius is shifting us away from traditional marketing models and into a new paradigm—one based on resonance rather than reach. Instead of chasing numbers, creators and businesses are being called to build relationships, tell deeper stories, and show up in ways that feel genuinely nourishing rather than just strategic.

We’re moving from:

• Audience-based marketing (grow numbers, sell) → to Resonance-based marketing (build connection, attract naturally).
• Performance-driven visibility → to Authentic self-expression.
• Constant content production → to Sustainable, intentional presence.

So What Do We Do Now?

If you’re feeling this shift, here’s how to navigate it without burning yourself out:

1. Stop forcing strategies that feel heavy. If posting daily drains you, stop. Focus on impact over frequency.

2. Build sustainable marketing. Email lists, SEO, collaborations—anything that works for you instead of requiring you to constantly show up.

3. Trust the shift. Your intuition is telling you to pivot for a reason. What if social media burnout isn’t something to fight through, but rather a sign that it’s time to market differently?

4. Embrace the weird, the personal, the real. The more you lean into what truly lights you up, the more magnetic you’ll become.

You’re Not Alone in This Shift

This isn’t just your burnout. This is collective. People everywhere are waking up to the fact that business as usual is no longer working, and social media is one of the first places we’re feeling it. Instead of seeing this as a problem, what if we saw it as an invitation to evolve?

If this resonates, I’d love to hear from you. Have you been feeling the shift? Are you rethinking the way you show up online? Let’s talk about it in the comments.

If you're feeling this shift and want a more intuitive way to create and share your work, check out Aligned & Inspired: The Cosmic Content Planner for Creatives. This planner helps you navigate content creation in a way that aligns with your natural rhythms and astrological influences—because marketing should feel nourishing, not exhausting.