💼 Branding & Business

Practical and soulful strategies for building a brand and business that feels aligned. From messaging and visual identity to energetic strategy, these posts support conscious entrepreneurs on their path.

Substack vs Your Own Website: What Are You Actually Building?

Substack vs Your Own Website:What Are You Actually Building? Lately, I’ve seen a lot of conversations circling around Substack — whether it’s “worth it,” whether it replaces a website, and whether it’s the smartest place to publish long-form content. And I keep coming back to the same quiet question beneath all of it: What are […]

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Sacred Work in Progress: A Podcast About Inner Work, Business Growth, and Purpose

Sacred Work in Progress: A Podcast About Inner Work, Business Growth, and Purpose There comes a point when growth stops fitting neatly into categories. Personal growth spills into business decisions. Creativity collides with responsibility. Spiritual questions show up in the middle of workdays, relationships, and seasons of life that don’t come with clear instructions. Sacred

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Typography-Based Logo Design: Why Less Is More in Modern Branding

Typography-Based Logo Design: Why Less Truly Is More When people think about logo design, they often picture symbols, icons, illustrations… something visual. But typography-based logo design has quietly become the backbone of modern branding — and honestly, for good reason. As a designer who leans minimal and intentional, I can spot a type-first logo from

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The Tools I Use to Run My Creative Business (2026 Edition)

The Tools I Use to Run My Creative Business (2026 Edition) Running a creative business in 2026 looks different for everyone, but this is what keeps mine flowing. I like my systems simple, intuitive, and grounded. Between website designing, photography clients, branding work, my podcast, art collections, homeschooling, and the spiritual side of what I

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How to Start a Podcast (And Why I Use Riverside to Make It Easy)

How to Start a Podcast (And Why I Use Riverside to Make It Easy) Podcasting looks complicated from the outside, but once you understand the workflow, it’s one of the easiest and most enjoyable ways to share your voice, your ideas, and your creativity. I started my podcast with almost zero audio production background —

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Construction Company Website Design | A Florida Contractor’s Rebrand

Construction Company Website Design When I began working with Horgan General Contractors Inc., it was clear they’d spent the past two decades doing what they do best — building. Since 2002, they’ve been deeply rooted in the Palm Beach County community, earning trust through craftsmanship, connection, and word of mouth. Their reputation has kept them

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A Female Brand Designer’s Approach to Meaningful Identity Work

A Female Brand Designer’s Approach to Meaningful Identity Work Creative branding for women-led businesses isn’t just about visuals — it’s about listening. Behind every great brand is a designer who takes the time to understand your story, your rhythm, and the feeling you want people to have when they experience your work. As a female

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Social Community Website Design for Happiness Club Palm Beach

Social Community Website Design for Happiness Club Palm Beach When Melanie first reached out about creating the new Happiness Club website, I had a feeling it would be something special. She shared that she’d been intentionally seeking out a female web designer in Palm Beach — someone local who could bring warmth, intuition, and community

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How to Choose the Best Art Business Coach for Your Goals

Which Art Business Coach Do You Really Need? (Spoiler: Maybe None at All) If you’ve been in the art world for a while, you’ve probably noticed there’s no shortage of advice out there. One art business coach says you have to get into galleries.Another swears you need to be on every platform—Instagram, TikTok, Pinterest, YouTube,

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