Practical and soulful strategies for building a brand and business that feels aligned. From messaging and visual identity to energetic strategy, these posts support conscious entrepreneurs on their path.
Construction Company Website Design: The Horgan GCI Rebrand When we began working with Horgan General Contractors Inc., it was clear they’d spent the past two decades doing what they do best — building. Since 2002, they’ve been deeply rooted in the Palm Beach County community, earning trust through craftsmanship, connection, and word of mouth. Their […]
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A Female Brand Designer’s Approach to Meaningful Identity Work Creative branding for women-led businesses isn’t just about visuals — it’s about listening. Behind every great brand is a designer who takes the time to understand your story, your rhythm, and the feeling you want people to have when they experience your work. As a female
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Social Community Website Design for Happiness Club Palm Beach When Melanie first reached out about creating the new Happiness Club website, I had a feeling it would be something special. She shared that she’d been intentionally seeking out a female web designer in Palm Beach — someone local who could bring warmth, intuition, and community
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Which Art Business Coach Do You Really Need? (Spoiler: Maybe None at All) If you’ve been in the art world for a while, you’ve probably noticed there’s no shortage of advice out there. One art business coach says you have to get into galleries.Another swears you need to be on every platform—Instagram, TikTok, Pinterest, YouTube,
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Working in Cycles: Aligning Your Work With Your 28-Day Rhythm Your Body Has Its Own Calendar We plan our lives around meetings, school schedules, and launch dates, but no one ever taught us to plan around our own rhythm. Most women don’t actually know what phase they’re in, and it’s not because we aren’t paying
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Building a Lifestyle Startup Brand in West Palm Beach: The Doorcigs Story When the founder of Doorcigs first reached out to me, I’ll be honest… I wasn’t even sure if it was a real person. The message felt kind of out of nowhere, and the brand name sounded like something straight out of a 90s
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Creative Website Design in West Palm Beach In a place as vibrant as West Palm Beach, your website should reflect the same energy and authenticity your business brings to real life. Creative website design is about translating that energy into an online experience that expresses your essence, connects with your audience, and helps your brand
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Do You Really Need a Web Developer in West Palm Beach? If you just typed “web developer West Palm Beach” into Google (which is probably what you searched to land here 😉), let’s clear something up:you might not actually need a developer at all. A lot of small business owners use the term “web developer”
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Best Website Strategies for Spiritual Entrepreneurs in 2025 Building a Website That Feels Like an Extension of Your Energy For spiritual entrepreneurs, your website isn’t just a digital storefront. It’s an energetic portal that holds your essence, your story, and the work you’re here to share. As we move toward the Sleeping Phoenix era in
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10 Mistakes West Palm Beach Businesses Make With Their Websites (And How to Fix Them) Your website is the digital storefront of your business. In a competitive area like West Palm Beach with thriving industries in real estate, hospitality, restaurants, and boutique services… a weak website can absolutely cost you clients. Below are the most
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