SEO Isn’t Dead — But Here’s What Entrepreneurs Need to Know About AEO
You’ve probably heard it before: “You need SEO to grow your business online.” And for the most part, that’s still true. Search engine optimization remains one of the most powerful ways to build visibility, credibility, and long-term organic traffic.
But the thing is… the search landscape is changing fast.
Why Traditional SEO Isn’t Enough Anymore
Harsh facts moment: Google isn’t what it used to be. The rise of AI-generated answers and rich search features has shifted the way people find information online.
💡 It’s estimated that around 60% of searchers now take the AI-generated answer at the top of the page and never even scroll further.
WILD, right!?
Those top-of-page AI summaries powered by Google’s Featured Snippets and emerging AI overviews mean that many users get what they’re looking for without ever visiting your website, or anyone else’s for that matter.
Don’t Panic: There’s Still Opportunity
Now, try not to feel too discouraged. Because I have some good news:
The other 40% of users are still scrolling… and clicking.
And more importantly? They’re often the ones with transactional intent, meaning they’re the ones who are ready to buy, book, sign up, or take action. That’s the traffic you want. And that’s exactly who your SEO should be speaking to.
Local SEO Still Works (Especially for Service-Based Businesses)
If you’re a creative entrepreneur, artist, healer, or service provider (especially with a local presence) you’re not out of luck. You’re just playing a new game. And if you’re not down to play these games, I can certainly help you. 😉
Imagine someone in West Palm Beach searching:
- “best organic facial near me”
- “Interior designer Boca Raton”
- “branding photographer Palm Beach”
Those searches are clear signals of intent. They’re not looking for inspiration. They’re looking for a real person they can work with right now.
That’s why local SEO and intentional content strategy still matter. I help you show up in those moments, for the people who are ready.
So What is AEO and Why Should You Care?
Here’s where things really evolve.
AEO stands for Answer Engine Optimization, and it’s the natural next step in content strategy if you want to stay relevant in the age of AI.
What Is AEO?
AEO is about structuring your content to answer real questions and not just stuffing in keywords or phrases you hope rank. It focuses on anticipating the specific things your future client might be typing into Google, Siri, or ChatGPT, like:
- How much does a branding session cost in Florida?
- Is astrology helpful for creative business owners?
- Do I need a blog for my product-based business?
Instead of optimizing for broad terms like “SEO tips,” AEO encourages you to go deeper by answering nuanced, helpful, search-worthy questions in clear, trustworthy ways.
SEO vs. AEO: What’s the Difference?
| SEO | AEO |
|---|---|
| Keyword-focused | Question-focused |
| Optimizes pages for rankings | Optimizes content for direct answers |
| Goal: Appear in results | Goal: Appear in featured answers, AI overviews, and voice search |
| Structured for search engines | Structured for humans and search engines |
How Creative Entrepreneurs Can Prepare for the Future of Google Search
Whether you’re writing blog posts, website copy, or your About page, here’s how to stay ahead:
✅ Focus on Intent
Know what your audience is looking for, and more importantly, why they’re searching.
✅ Write for Humans First, AI Second
Yes, structure matters. But clarity, tone, and usefulness still win.
✅ Answer Real Questions
Use H2s and bullet lists to directly answer the kinds of questions your audience might type into search.
✅ Stay Local and Specific
Even in a global marketplace, local search is still powerful. Optimize for your city, region, and niche.
Final Thought… Search Visibility Is Evolving, but It’s Obviously Not Going Away
People are still searching. They’re still hiring. They’re still reading.
But the way they find you is changing.
Whether you’re a creative entrepreneur, service provider, or purpose-led brand, now’s the time to rethink your content strategy… not just for SEO, but for AEO and the future of visibility.
And that’s exactly what I help with.
📥 Want SEO & AEO Support That Feels Aligned?
I offer strategic blog content, website copy, and visibility support for creatives, coaches, and soulful entrepreneurs.
Learn more about my SEO & Blog Strategy Services →