How Much Does a Website Redesign Cost in 2026?
If you’ve been searching for “website redesign cost,” you’re not alone. Most business owners eventually reach the point where their site feels outdated, slow, confusing, or simply no longer aligned with their brand. Before committing to anything, they want a clear idea of what a redesign actually costs in 2026.
This guide breaks it down in simple, honest terms—real price ranges, what affects cost, when a refresh is enough, and what a full redesign actually includes.
How much does a website redesign cost in 2026?
Website redesign pricing varies depending on the size of the site, the platform, and how much restructuring the site needs. Here are the realistic ranges for 2026:
DIY redesign
$0–$500
Good for minor tweaks or template changes. Not enough for SEO improvements, strategy, or structure.
Freelancer or small studio redesign
$1,500–$6,000
This is where most high-quality small business redesigns fall. You get stronger visuals, improved structure, SEO foundations, mobile refinement, and updated branding if needed.
Boutique agency redesign
$6,000–$15,000+
Best for businesses wanting deeper strategy, custom layouts, copy guidance, and more involved design systems.
Large agency or enterprise redesign
$20,000–$75,000+
Usually only necessary for complex builds, custom development, or corporate needs.
How much does it cost to refresh a website?
A refresh is different from a full redesign.
A refresh updates what already exists.
A redesign rebuilds structure, visuals, and experience.
Website refresh cost (2026)
$500–$2,000
A refresh usually includes:
- updated colors, fonts, or branding elements
- cleaner spacing and layout adjustments
- improved mobile responsiveness
- updated images or copy
- light SEO improvements
If your structure is fine but your site simply looks “tired,” a refresh may be enough.
How much should I pay someone to update my website?
If you don’t need a full redesign, small updates usually fall into these ranges:
Website update cost (2026)
- $75–$150 per hour for one-off edits
- $150–$450 per month for maintenance plans
- $300–$1,000 for small section rebuilds or page updates
If your list of updates would take more than 8–10 hours, it’s usually more cost-effective to redesign.
How do I redesign an existing website?
Whether you’re redesigning a WordPress site or another platform, the process looks like this:
1. Audit the current site
Identify what’s outdated, confusing, slow, or hurting SEO.
2. Plan the new structure
Reorganize navigation, page flow, and calls-to-action.
3. Update or refine branding
Colors, fonts, imagery, and logo alignment.
4. Rebuild pages with clarity and conversions in mind
Mobile-first design is essential in 2026.
5. Improve speed and SEO
Optimization, metadata, headings, internal linking, and performance.
6. Launch and re-index with Google
Submit your sitemap and ensure Google crawls the new build.
Done well, a redesign can improve rankings, engagement, and conversions within weeks.
WordPress website redesign cost (2026)
$2,000–$12,000
Pricing depends on plugins, structure, SEO, page count, and how outdated the current site is.
Squarespace or Shopify redesign cost (2026)
$1,500–$15,000+
E-commerce tends to cost more due to product architecture and conversion strategy.
Ready for a website that reflects your Growth?
If your site feels outdated or you’re not sure where to begin, I can help you figure out exactly what you need — whether it’s a full redesign or a simple refresh. I blend clear strategy, clean design, branding, photography, and SEO to build websites that look beautiful and get found.
If you want a professional set of eyes on your current site, reach out anytime.
You can contact me here: bonniesorsby.com/contact
Let’s make your website something you’re excited to share.