Website Design & strategy
Custom Web Design Built for Visibility and Growth
A beautiful website means nothing if it cannot be found.
Search visibility, structure, and strategy are built into every project so your site connects with both people and search engines. The result is a digital foundation that supports your business consistently and intentionally.
A Website Built as a System
Whether you’re launching something new or refining your online presence, I build custom websites as structured systems so your site supports real business goals, not just aesthetics.
Choosing the Right Platform, Strategically
Not every platform serves every business model. I help you evaluate what you actually need and architect your site on a platform that supports growth.
Platforms That Support Scalability
WordPress, Squarespace, Shopify, and select others — each platform has strengths depending on your goals, internal workflows, and long-term plans. I guide you through the trade-offs so your decision feels intentional.
Design With Structure and Intention
A beautiful website is only the surface. Behind it is thoughtful information architecture, user flow, and conversion strategy built to keep your site intuitive, manageable, and on-brand.
“I was looking for a custom website designer in West Palm Beach and hired Bonnie Sorsby. I got so much more than a designer! Bonnie is a talented business strategist and a creative graphic designer and photographer. She advised me on design, but also on SEO, marketing, email integration, and web security. My email contacts are now integrated seamlessly with my newsletter. I highly recommend Bonnie Sorsby!”
– Melanie Cabot
Happiness Club Palm Beach
What’s Included in Your Custom Website Design
Find the Right Package for You
Explore branding and web design packages + an interactive calculator for custom quotes based on your needs.
“I couldn’t be happier with my experience working with Bonnie! She is an incredibly talented designer who brought my vision to life with her creative expertise. She was always so helpful, incredibly fast, and consistently supportive throughout the entire process. Thank you, Bonnie, for all your support and help! I highly recommend her to anyone looking for a designer who truly listens and delivers beyond expectations.”
– Kelyn Moncayo
Lux Living Collective
Ready to Get Started?
Content Strategy & Copy Architecture
Let’s Build a Website That Works Long After Launch
Good copy doesn’t just sound nice. It clarifies your positioning, guides your audience, and supports the structure of your site. From homepage headlines to strategic service pages and long-form content, I help you articulate what you do in a way that feels aligned, persuasive, and intentional.
Website Copywriting
Strategic, conversion-focused copy developed to align with your site structure, clarify your offer, and guide visitors naturally toward action.
Brand Messaging & Positioning
Clear, cohesive messaging that defines your voice, differentiates your brand, and creates consistency across every page of your website.
Sales Pages & Landing Page Strategy
High-intent pages structured to build trust, address objections, and move readers confidently from interest to decision.
Content Architecture & Editorial Planning
A structured content plan that supports SEO, strengthens authority, and ensures your website continues working long after launch.
Make Your Website Speak Your Language
Your website isn’t just a visual experience… the words matter just as much as the design. Pair your web design with a clear, consistent brand voice so your copy connects, converts, and feels like you from the first click.
Serving Small Businesses in South Florida & Beyond
While I work with brands worldwide, I’m also passionate about helping local businesses in Dade, Broward and Palm Beach.
Let’s Build ✨
Reach out and tell me a little about your business, and we’ll find the best approach to bring your vision to life.
Website Design FAQ for Small Businesses
I’m not tech-savvy. Will you help with everything behind the scenes?
Yes, I’ve got you covered. From connecting your domain to setting up forms, emails, and SEO settings, I handle all the behind-the-scenes tech so you can focus on your business. I’m happy to teach you, or you can be as hands-off as you like.
What’s included in your web design services?
Every custom website includes:
A beautiful, easy-to-navigate design that reflects your brand
Mobile-friendly layout (looks great on phones and tablets)
SEO-friendly setup so you can get found online
Integration with your email list or opt-in forms
Smart layouts for services, products, bookings, or blogs
Help choosing the right platform for your needs (WordPress, Squarespace, Shopify, etc.)
Do you help with SEO? I want people to find me on Google.
Absolutely. I include foundational SEO in every website including page titles, meta descriptions, image alt text, fast load times, and clean structure. If you need help with keyword strategy or content planning, I offer SEO consulting as well.
Can you help me collect emails or add a freebie to my site?
Yes! I can connect your website to tools like MailerLite, Flodesk, or ConvertKit so you can grow your list. Whether it’s a simple newsletter signup or a lead magnet/freebie download, I’ll set it up and make it look great.
Do you offer ongoing support after the site is live?
Yes, I offer continued support options if you want help with updates, edits, blog posts, or other tech things. If you’re the DIY type, I can also show you how to make basic changes so you feel confident managing your site.
I don’t have a domain or email yet. Can you help?
Definitely. I’ll walk you through buying your domain and setting up a branded email address (like hello@yourbusiness.com). I can even recommend where to purchase them and set it up for you if needed.
Do I need to write all the copy for my site?
Not unless you want to. I offer copywriting and content support, from homepage headlines to full website copy. I help you say what you really mean, in a way your dream clients actually feel.
Note: I do typically have to slightly adjust copy provided by clients to be sure it meets SEO best practices for success.
How do I know what platform is right for me?
That’s part of the process. I work with WordPress, Squarespace, Shopify, and other platforms, and I’ll help you choose the best one based on what you offer, how hands-on you want to be, and what your long-term goals are.
I already have a website but it’s not working for me. Can you refresh or redesign it?
Absolutely. If your current site feels outdated, hard to navigate, or just “off,” we can do a full redesign or strategic refresh to bring it back into alignment with your brand.
I’m a local business. Do you work with people in South Florida?
Yes! I work with businesses across the U.S. but I love supporting fellow entrepreneurs in Palm Beach County, Broward, and Dade. If you’re in West Palm Beach, Delray, Boca, or beyond… let’s connect.