The Wise & Witty Guide to Pricing Your Offers With Numerology

Let’s be real… if you’re in the online business or creative space, you’ve probably seen people pricing their offers at $111, $222, or the infamous $888. Because, you know, angel numbers. Manifestation. Abundance codes. Insert mystical whatever here. But if you’ve ever side-eyed those numbers and thought, Really? That’s the whole strategy? Welcome.

Hi, I’m Bonnie. I’m an artist, creative guide, brand strategist, and astrology lover. I weave together self-discovery tools like numerology, astrology, and human design to help people connect with their creativity, purpose, and authentic self. Learn more about my work here.

Now, let’s dive into the numerology…

Full Disclosure: I love me some angel numbers. They pop up in my life all the time, and I absolutely believe the universe speaks to us in MANY ways. But am I pouring my entire business strategy into them? Not a chance. There’s a fine line between tuning into the magic of numbers and outsourcing all decision-making to them like some kind of cosmic vending machine.

But here’s the thing: Numerology can hold weight when it comes to pricing, just not in the way most new-age marketing seems to suggest. Instead of defaulting to a set of repeating numbers because they look mystical and sparkly, let’s break down how you can consider actually using numerology to price in alignment with both your energy and your business strategy. 

Let’s Start With Understanding Numerology’s Core Meanings (So You’re Not Just Guessing)

In numerology, every number carries a certain vibration. Rather than just picking one because it “feels” good, consider what each number actually represents.

And wait, it feels important to make mention that I’ve more than often found a number that magically “feels” right, ends up making a whole lot of sense from a numerology perspective once I really unpack. And who doesn’t love a little confirmation from the universe? Am I right!? Anyway, consider this…

• 1: Leadership, new beginnings, bold moves. Good for fresh offers, high-impact coaching, or trailblazing services.
• 2: Collaboration, balance, intuition. Ideal for partnerships, memberships, or anything emphasizing co-creation.
• 3: Creativity, communication, expression. Perfect for artists, speakers, and social media-friendly offers.
• 4: Stability, structure, foundation. Great for courses, frameworks, and business-building services.
• 5: Change, freedom, adventure. Suited for flexible pricing models, travel-related services, or unique experiences.
• 6: Nurturing, harmony, home. Beautiful for healing modalities, family-focused offers, or relationship coaching.
• 7: Wisdom, depth, spirituality. Ideal for deep-dive programs, mentorships, and anything metaphysical.
• 8: Power, wealth, success. Strong for high-ticket offers, business coaching, or financial growth programs.
• 9: Completion, transformation, humanitarian work. Works well for legacy projects, charitable ventures, or high-level masterminds.

Find Your Personal Business Numbers (And Use It to Price Smarter)

Rather than picking a number at random, consider using your Life Path Number or Destiny Number to guide your pricing. Here’s how to find them:

Life Path Number: Add up your birth date digits until you get a single number (except 11, 22, or 33—these are master numbers and stay as-is). Example: March 5, 1989 → 3 + 5 + 1 + 9 + 8 + 9 = 35 → 3 + 5 = 8 (big CEO energy!).

Destiny Number: Add up the numerical values of the letters in your full name (A=1, B=2, etc.) and reduce it the same way.

Now, apply this to your business pricing: If you’re a Life Path 4, pricing something at $444 might actually sense (depending on your industry) because your energy thrives on structure. If you’re an 8, higher-ticket pricing aligns because you’re built for wealth and power.

The Art of Pricing Psychology (Because Strategy Still Matters)

Let’s talk about the real reason certain numbers work: human psychology.

Rounded Numbers Feel Stable: If your offer is long-term, foundational, or transformational, consider clean numbers like $400, $900, or $1,500.

Repeating Numbers Can Feel Magnetic: Yes, 111 and 222 do catch attention, but is it the right kind? I say use them sparingly. A $777 course might feel aligned for a spiritual business, but a $333 SEO audit package? Not so much. Know your audience. If you’re not in a niche where obvious angel numbers will be welcomed… you may want to take this into consideration and use them sparingly.

Odd Numbers Convert Higher: Studies show prices ending in 7 (like $97, $297, $997) feel more precise and valuable than rounded numbers. I do believe some of the way the world of selling is shifting might mean we move away from this… but for now, this is what studies show us.

Endings Matter: $198 feels more ‘business’ than $199, while $333 feels ‘fun’ but $329 feels awkward. Choose a number that feels aligned and looks intentional.

If you like the idea of exploring psychology as you price and present your work, you might also enjoy these blog posts:

Buyer Psychology in the New Era: What Actually Works in 2025

The Psychology of Energetic Branding

The Fascinating Connection Between Astrology and Psychology

Evaluating the Impact of Your Offer (Beyond Just the Numbers)

Pricing isn’t just about numerology, it’s also about the real-world impact of your offer. Before setting a price, ask yourself:

What transformation does this offer create? Higher impact = higher value.

How much time, energy, and expertise does this require? Pricing should reflect effort and experience.

Who is your ideal client, and what price feels accessible yet aligned? You want to attract the right people, not just those who can afford it.

Does this price make sense for your long-term business growth? Sustainable pricing means ensuring profitability while staying competitive.

Think of pricing as a mix of strategy, numerology, and tangible value. The best prices feel both energetically aligned and practically sound.

Align With Your Offer’s Energy (Not Just Your Favorite Number)

Every offer has a unique frequency. A low-ticket digital product might carry the lightness of a ‘3’ for creativity ($33), while a deep, life-changing coaching container might carry the transformative energy of a ‘9’ ($9,000). Your offer’s vibe should match the pricing’s numerology.

Before setting your price, ask yourself:

• What’s the core transformation this offer provides?
• Does this price feel aligned with the offer’s energy?
• Would I personally feel excited to invest at this number?

A podcast episode you might enjoy:

Trust the Numbers (But Also… Trust Your Gut)

At the end of the day, numerology is a tool, not a strict pricing formula. It’s meant to guide your pricing in a way that feels good and makes sense. The goal isn’t to force a number that doesn’t work just because it “matches your aura.” It’s to create a price that energetically aligns and makes business sense.

So, by all means, ditch the random angel number pricing trends, but don’t dismiss numerology altogether. Used intentionally, it can help you feel more connected to your pricing, create resonance with your audience, and set you up for long-term success.

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