Website Design Packages for Small Businesses & Brands

Beautiful, Strategic Websites Built for Your Business

Whether you’re starting fresh or ready for a website that better reflects where your business is now, I create custom websites that bring thoughtful design, clear strategy, and strong foundations together.

Every project is built around the business itself: what you offer, what your customers need to understand, how they should move through the site, and how your website can support what you’re building next.

What’s Included in Every Web Design Package

website design package example image featuring a small business web design project in west palm beach

Website Strategy + Structure

Before I design, I look at what your website needs to do. We’ll establish your core pages, content hierarchy, calls to action, and the overall path through your site.

Platform Guidance + Setup

WordPress, Squarespace, Shopify and other platforms each have their strengths. I’ll help determine the best fit for your business and handle the core website setup.

Custom, On-Brand Design

Your website will be designed around your existing brand, with custom layouts, typography, color, imagery and styling that feel cohesive from page to page.

Mobile Optimization

Your website will be thoughtfully adjusted for desktop, tablet and mobile so the experience works across screen sizes.

Contact + Core Website Functionality

Standard contact forms, email delivery, social links and basic connections to tools you already use are included.

If your project requires me to build or configure the system behind the website, such as an email marketing platform, booking system, CRM, automation or custom workflow, that work is available as an add-on.

Launch + Search Setup

I’ll handle final testing, launch support and the foundational steps needed to help search engines properly discover and index your new website.

Standard utility pages such as Privacy Policy, Terms and 404 pages are included and do not count toward your package page total.

Foundational SEO, of course!

Every website includes keyword and search research focused on your core pages, services and offers.

I’ll use that research to shape page structure and complete foundational on-page SEO, including page titles, meta descriptions, headings, image alt text, internal linking and other search-friendly website foundations where appropriate.

Ongoing content strategy, blog research and blog writing are available separately.

Website Design Packages & Pricing

To give you a sense of scope and investment, here are my most common packages.
Every site includes standard utility pages (Privacy Policy, Terms, 404).

Starter Website
$2,400

A focused three-page website for a small business, independent professional or personal brand that needs a polished, credible home online without a large amount of content.

Includes:
3 custom website pages
Website structure and page planning
Custom on-brand design
Foundational keyword research for your core pages and offers
On-page SEO setup
Mobile optimization
Standard contact form setup
Platform and domain connection
2 rounds of edits
Launch support

Best for: newer businesses, simple service businesses, personal brands and businesses that need a professional online presence without a large or complex website.

Signature Website
$4,200

My most popular website package for established small businesses and creative brands that need enough space to clearly communicate who they are, what they offer and why their work matters.
With five to seven custom pages, we have room to create a stronger site structure around your services, story, expertise and customer journey.

Includes:
5–7 custom website pages
Website strategy and site architecture
Custom on-brand design throughout
Foundational keyword research for your core pages, services and offers
Full on-page SEO setup for included pages
Internal linking and search-friendly page structure
Mobile optimization
Standard contact forms
Connection to existing third-party tools as needed
2 rounds of edits
Launch support

Best for: established small businesses, creative businesses, consultants and service providers who need a complete, strategic website with room for multiple services or offers.

Growth Website
$5,900

A larger custom website for businesses with more services, more content or a more complex story to organize.

With eight to ten custom pages, this package gives us the space to create clear pathways for multiple offerings, customer needs, areas of expertise or important sections of the business without trying to squeeze everything into a smaller site.

Includes:
8–10 custom website pages
Expanded website strategy and site architecture
Custom on-brand design throughout
Foundational keyword research across core pages, services and offers
Full on-page SEO setup for included pages
Expanded internal linking and search-friendly content structure
Mobile optimization
Standard contact forms
Connection to existing third-party tools as needed
2 rounds of edits
Launch support

Best for: established businesses, multi-service brands and more content-rich websites that need thoughtful organization across a larger number of pages.

Website Design Pricing Calculator

Get a transparent ballpark estimate based on the size of your website and any additional systems or services you may need.

Every website includes: website strategy, platform guidance, foundational SEO for your core pages and offers, standard utility pages, mobile optimization, on-brand design, contact forms, and connection to existing third-party tools where appropriate.

I’ll help you choose the best platform if you’re not sure.
Think: Home, About, Services, Contact, etc. Three-page minimum. Standard utility pages do not count toward your page total.
Optional strategy + website add-ons Simple connections to tools you already have configured are included with your website. These add-ons apply when I’m setting up or configuring the system itself.
Branding add-ons Brand identity includes logo development, color palette and typography system.
Need something more custom?

Custom integrations, CRM setup, advanced automations, contracts or waivers, specialized forms, custom functionality and other digital systems are quoted separately based on scope.

Estimated ballpark investment:

Signature Website

$4,200

This calculator is designed to help you understand the general investment range. Final pricing is confirmed with a custom quote after we talk through your goals, content, functionality and project scope.

Book a Discovery Call

Build Out What Your Business Needs

A website is often one piece of a larger business ecosystem.

I can also help with email marketing, booking systems, blog strategy, e-commerce, branding, photography and custom digital solutions.

These are priced separately so you can invest in the pieces your business needs without paying for services you don't.

À La Carte Website + Marketing Add-Ons

Additional Standard Website Page

+$450 per page

For additional service, informational or core website pages beyond your package allowance.

Advanced SEO + Content Strategy

Starting at +$650

Deeper keyword and search research beyond the foundational SEO included with your website. This can include content opportunities, competitor research, topic planning and a longer-term organic visibility strategy.

Blog Architecture + SEO Planning

Starting at +$450

For businesses that want to begin or reorganize a blog with intention. Includes blog structure, categories and initial SEO-informed topic direction.

Blog writing is quoted separately.

SEO Blog Writing

Starting at +$350 per article

Research, writing and optimization for individual long-form blog posts.

Available individually or as part of a larger content project.

Email Marketing + Opt-In Setup

Starting at +$650

Setup of a basic email marketing system, including platform configuration, branded email styling, website opt-in integration, basic subscriber organization and one simple welcome or lead magnet delivery automation.

Additional email sequences, automation, segmentation, migration or lead magnet design can be added based on scope.

Booking + Scheduling System Setup

Starting at +$550

For businesses that need more than a booking button.

Can include booking platform setup, service or appointment configuration, availability, intake questions, calendar connection, website integration, confirmation flow, redirects and testing.

More advanced booking workflows, contracts, payments or custom functionality are quoted based on scope.

E-Commerce Setup

Starting at +$550

For simple shops or businesses adding a small number of products to an existing website. Includes core store setup, payment connection, product setup, checkout configuration and basic testing.

Larger catalogs, shipping rules, product variations, subscriptions, advanced filtering or more complex store functionality are quoted based on scope.

Full Website Copywriting

Quoted by scope

Available when you need more than content organization and copy refinement and want me to develop the website messaging and page copy with you.

Logo Design or Refresh

Starting at +$650

For businesses that need a new logo or a thoughtful refresh before the website is built.

Brand Identity

Starting at +$1,400

A more complete visual foundation including logo development, color palette and typography system.

Photography + Custom Visual Content

Quoted by scope

Brand photography, product photography, headshots and custom visual assets can be incorporated into your website project.

Custom Integrations, Automations + Digital Solutions

Quoted by scope

Sometimes the thing your business needs doesn't fit neatly into a checkbox.

If your website requires custom functionality, CRM configuration, advanced forms, contracts or waivers, automated workflows, API integrations or another specialized digital solution, I can evaluate the project and quote it separately.

Have Something More Custom in Mind?

You don't have to know exactly which package or add-ons you need before reaching out.

Tell me what you're building, where things feel complicated, and what you need the website to accomplish. I'll help you determine the right scope and put together a transparent proposal.

Ready to book?
Not Sure What You Need?
Let’s Talk.

Grab a calendar spot for a quick discovery call, or send me a message below.


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