What’s Included in the Branding Portion:
What a Small Business Branding Package Includes
A small business branding package is a logo, color palette, fonts and a short guide for using them, designed together so your business looks like one business everywhere someone meets it. In this package that identity is built alongside your website, so the site is designed from the brand and the brand is tested on a real site before either one is finished.
When you compare branding packages, the deliverables look nearly identical on paper, because almost all of them include a logo and colors. The difference shows up a few months later. You’re making a flyer at 10pm, or setting up a new social profile, and you have to decide which color goes behind the text, which font carries the headline, and what your logo looks like shrunk to the size of a profile picture. A brand identity package that answers those questions is one you’ll keep using. One that hands over a folder of logo files and stops there drifts within a year, one improvised graphic at a time.
That’s why the mini brand guide is in this package, and why it’s written for the person using it on a busy Tuesday, which is usually you.
Why Branding and Website Design Belong in One Package
When branding and a website are done by different people, or at different times, the website comes second and gets designed around a logo file and a few color codes someone emailed over. Whoever builds the site then has to guess at everything the brand files didn’t cover: how much white space feels like you, whether buttons are rounded or sharp, how photos should be cropped, what a headline should sound like. Each guess can be reasonable on its own. Together they produce a site that looks related to your brand without quite belonging to it.
Building both together closes that gap. Your palette gets chosen knowing it has to work on buttons, backgrounds and links, which is where a lot of lovely palettes fall apart. A soft blush that looks beautiful on a business card can be unreadable as body text on a phone, and the free color contrast checker will show you which of your current pairings pass and which fail. Your fonts get chosen knowing they have to load quickly and stay readable on a small screen. And the brand gets its first real test on your website, in front of the people you want to reach, before anything has been printed.
How Much Does a Small Business Branding Package Cost?
Branding packages for small businesses range from a few hundred dollars for a template logo to well over $10,000 at a larger agency. Most of that spread comes from 3 things: how much of the brand is being built from nothing, how many pages the website needs, and whether the site has to sell products or take bookings.
With a full brand identity, which covers your logo, color palette and typography system, a branding and website package comes to $3,800 with a 3-page Starter site, $5,600 with the 5 to 7 page Signature site, and $7,300 with the 8 to 10 page Growth site. If your logo only needs a refresh, that part starts at $650 instead. E-commerce, booking systems and full website copywriting are available as add-ons, and the pricing calculator on my website design packages page will give you a ballpark for your exact mix before we talk.
The useful way to think about cost is to look at what the brand has to carry. A brand that lives on a website and a few social profiles needs less than one that also has to work on packaging, signage and a printed menu. Paying for the second when you only need the first buys files you’ll never open.
Is a Branding Package Right for Your Small Business?
This package fits best when you need both pieces now. You’re launching, or your current branding was a do-it-yourself version the business has outgrown, and the website needs to change along with it. Building them together saves time and gives you a more consistent result than doing one after the other.
If you already have branding you love and only need a website, the website portion can be quoted on its own. If the website is working and the logo is what feels dated, logo design or a brand refresh might be all you need. And if you’re not ready to hire a designer yet, the Brand Style Guide Builder and Color Palette Lab can help you build a working foundation on your own. That makes a future branding project faster too, because you’ll arrive knowing what you like.
FAQ: Small Business Branding & Website Design Package
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