Your website is the foundation of your online presence, and it’s one of the most valuable investments you can make in your art career.
Website Design for Artists, From an Artist
I paint, and my originals, Studio Steals and commissions all sell through this site, so I build artist websites from the same side of the table you’re sitting on. I know what a collector wants to see before they’ll ask about a piece: the size, the medium, whether it’s still available, what it looks like on a real wall, and how to buy it without sending 3 emails first.
You can see how mine works in the studio and in Studio Steals, where smaller pieces sit at a lower price point.
What Should an Artist Website Include?
An artist website needs a portfolio organized the way a buyer browses, by series, subject or availability, plus an about page in your own words, a clear way to buy or inquire, and a contact page a gallery can find in one click. Add an email signup if you release new work in batches, because your list is the one audience no platform can take away from you.
Squarespace or WordPress for an Artist Website?
Squarespace is a good fit if you want to update the site yourself and sell a modest number of pieces, and WordPress gives you more room as the shop grows, with more control over SEO and product pages. I walk through the tradeoffs in how to choose between WordPress, Shopify and Squarespace.
