Branding and websites for new business launches

Houston Web Design for New and Growing Businesses

Branding and custom websites for Houston-area businesses that want to look established from the first day they open.

BRAND, WEBSITE AND SEARCH

Custom Websites and Branding for Houston Businesses

I’m Bonnie, a web designer and brand strategist who builds the whole foundation a new business launches on: the brand identity, the website, the search setup and the booking or payment flow that turns a visitor into a client.

I’m based in Palm Beach, Florida, and my Houston-area clients include 2 recent business launches in Cypress. Every project is designed from scratch around your business, and you own every account it runs on.

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Custom website mockup on a desktop screen by Houston web designer Bonnie Sorsby, showcasing professional SEO web design services for local businesses

Working With a Web Designer Outside Houston

I’m in Florida, so we work together on video calls, shared drafts and a clear project schedule. You see the brand and the website come together in stages, with room for 2 rounds of edits, and you approve each piece before the next one starts.

You also keep full ownership of everything. Your domain, website, calendar, and payment accounts like Stripe or Square are set up in your name, and I walk you through anything technical that needs you, so nothing about your business depends on me after launch.

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Recent Houston-Area Web Design Projects

Faccia Bella website for a Cypress, TX esthetician, shown on a laptop

Faccia Bella: Brand Identity and Website for a Cypress Esthetician

Michelle Brocchini spent 2 decades in beauty and aesthetics before opening Faccia Bella, a skin and light studio in Cypress offering BBL photofacials, HydraFacials and professional skincare. She came to me before launch with advanced technology, deep training and no brand yet, so we built all of it together: the identity, a WordPress website with foundational SEO, and a booking and payment flow designed around how she wants new clients to begin.

That last part drove the design of the whole site. A first visit at Faccia Bella starts with a consultation and AURA skin analysis, so the website splits early into new client and returning client paths, and the new client path explains what the consultation includes before anyone is asked to book. Every service page names the treatment and the town, so the site reads “BBL Photofacials + Facials in Cypress, TX” to the people searching for exactly that. An articles section answers the questions her clients ask before they commit, like whether BBL or a HydraFacial is the better fit for their skin. You can see the finished site at facciabellatx.com.

Lightful Reiki website for a Cypress, TX Reiki practice, shown on a laptop

Lightful Reiki: Branding, Website and Booking for a Cypress Reiki Practice

Jackie offers in-person Reiki in Cypress and distance sessions online, and she arrived with a feeling and a Pinterest board full of colorful sunsets. That became the palette, and the logo carries 7 small stars as a nod to fireflies, built to hold up if she grows into Lightful Studio or Lightful Collective later.

Most of our time went into the booking flow, refining it until scheduling a session felt as calm as the session itself, with confirmation emails that go out on their own after every booking. The full Lightful Reiki project is in my portfolio.

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Web Design in Cypress, TX

Both of my Texas launches are in Cypress, and building them meant paying close attention to how people in a growing suburb search. People in Cypress and Bridgeland look for services close to home, and they type the town into the search: facials in Cypress, Reiki near Cypress, an esthetician in Bridgeland. A website that only says Houston misses those searches, and a website that says Cypress on every relevant page, in the titles and headings and service descriptions, starts showing up for them.

That’s why I build local language into the structure of the site from the first draft, alongside a Google Business Profile that matches it. If you serve Cypress, Katy, The Woodlands, Spring, Tomball or anywhere else around Houston, your website should say so in the places search engines read first.

Web Designer or Web Developer in Houston?

Plenty of Houston businesses search for a web developer when what they need is a web designer, and the difference matters when you’re comparing quotes. A web designer plans how the site looks, reads and moves a visitor toward booking or buying. A web developer writes custom code for functionality that doesn’t exist yet, like a custom app, a client portal or an integration between systems.

Most small businesses need design, a well-built WordPress or Shopify site, and someone who understands SEO. If your project does need custom functionality, I build custom integrations and digital tools as part of my web work, and I’ll tell you honestly when a project calls for it.

Ready to Chat About Custom Website Design?

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Website Design for Houston Med Spas, Estheticians and Wellness Practices

Most of my Houston-area work has been for skin, beauty and wellness businesses, and these sites share a few needs that a generic template rarely covers.

Treatment Pages That Teach

Someone researching BBL or microneedling usually wants to understand the treatment before they book it, and a page that explains what it addresses, who it suits and what a first appointment looks like does more selling than any button.

Booking That Matches How You Work

Consultation-first practices need a different flow from walk-in services, and new clients often need a different path from returning ones. Your booking flow should follow your process, so the people who book are the people you want on your table.

Careful Language

Aesthetic treatments come with real limits on what a business can promise, and a website written with phrases like “can address the appearance of” protects you while still describing results clearly.

Room to Grow

A new studio often adds treatments in its first year, so the site needs a structure that can take a new service page without a redesign.

8 point star in bonnie sorsby's brand light pink

How Much Does Web Design Cost in Houston?

My website design packages start at $2,400 for a 3-page Starter site, $4,200 for the 5 to 7 page Signature site and $5,900 for an 8 to 10 page Growth site. Brand identity, which covers your logo, color palette and typography system, adds $1,400, and booking systems, e-commerce and email setup are available as add-ons.

A new business launching with both a brand and a website will usually land between $3,800 and $7,300, and the pricing calculator on my website design packages page will give you a ballpark for your exact mix.

Ready to Build A Powerful, Responsive Website?

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Ready to Talk About Your Houston Website?

If you’re launching a new business or your current website no longer matches the business you’ve built, tell me what you’re working on and where you’re headed. I’ll help you figure out the right scope and put together a clear proposal.

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Houston Web Design FAQ

Answers for Houston and Cypress businesses planning a new website.

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